Since its establishment in 1994, Shanghai Tang has carried forward the exquisite craftsmanship of traditional Shanghai tailors and the perfect tailoring of fabrics.

Shanghai Beach is famous for displaying Chinese cultural heritage, reinterpreting the beauty of the past and the richness of Shanghai through different designs of colorful clothing. Combining the highest quality raw materials and traditional craftsmanship, we create timeless and classic products that interpret Chinese aesthetics and elegant lifestyles.

There are 48 branches in Shanghai, covering major regions of the world. Including the world's largest lifestyle flagship store - Shanghai Tang in Hong Kong, and the largest flagship store in Shanghai - Shanghai Xintiandi flagship store.

Benaim's new fragrance collection for Shanghai is inspired by his travels to China. The new fragrance is developed with 100% natural ingredients selected by hand, showing superb blending technology, and at the same time paying the most authentic tribute to the excellent perfume craftsmanship.

Packaging design that combines attention to detail, exquisite craftsmanship and luxurious materials. For each bottle in the series, "Shou" is selected as the decorative focus. "Shou" is a traditional Chinese symbol and one of the five blessings: longevity, wealth, health, love and virtue.

Hotel series

Jade Dragon – Vetiver in the middle is joined by refreshing bergamot, bright white tea and rich jasmine for a soothing tea scent. The plant-filled citrus and gardenia, the warm and calm cedar and amber symbolize the peaceful "jade" and the powerful "dragon" respectively.

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